Reach and profile
- Destinations
- 115
- Countries
- 39
- Annual passenger reach
- 30.53 million in 2025
- Domestic passenger reach
- 12.75 million in 2025
- International passenger reach
- 17.78 million in 2025
- Inflight magazine
- Morning Calm
Figures are indicative and subject to refresh for a proposal.
Audience
The 2025 audience profile in the supplied media materials reports passengers from Korea (60%), the United States (12%), China (9%), Japan (6%) and other markets (13%). The reported age and gender profile spans multiple adult age groups, with a near-even split between men and women.
Advertising opportunities
Inflight video system advertising and print placements in Morning Calm. Current formats, placement details, circulation, audience data, creative specifications and booking terms should be confirmed for each proposal.
How to use it
Use Morning Calm for a considered print environment and inflight video for an on-screen message during the journey. A campaign can be planned around the target routes, audience profile and available cabin inventory.
Planning with AIM
Share your audience, markets, campaign dates and creative brief. AIM can confirm current inventory, specifications and rates with the media owner.