Reach and profile
- Capabilities
- Programmatic display, video, native, social and search
- Planning
- Audience, geography, context, channel and timing
- Measurement
- Campaign reporting and optimisation
Audience
Audiences defined by the campaign objective, with targeting and data practices assessed under current platform terms.
Advertising opportunities
Desktop and mobile display, programmatic video, native formats and other digital channels selected for the brief.
How to use it
Discuss current digital channels, targeting parameters and measurement expectations with AIM when planning a campaign.
Planning with AIM
Share your audience, market, campaign dates and creative brief. AIM can check current inventory, specifications and rates with the relevant media owners and recommend a suitable plan.