Our People

Peter Jeffery


Peter has an in-depth knowledge of the publishing and media representation business.  Having resided in Hong Kong since 1985, he has a wealth of experience and high-level connections with major brands and advertising agencies in Asia and beyond. Formerly publisher at Far East Trade Press Ltd. (a subsidiary of Times Publishing Singapore) and from 1996, publisher of Reader’s Digest Asia, Peter founded AIM in 2002.

Cordelia Chan

Executive Director

Cordelia has vast experience with a wide variety of business-to-business and business-to-consumer media. She has worked in the publishing industry since 1986 with publications including TIME Magazine, Forbes China, Yazhou Zhoukan (Chinese Asia Week), and Reed’s Hotel & Travel Index. Before co-founding AIM in 2002, she was the associate publisher of three trade publications of Reed Elsevier Asia, managing its worldwide representation network.

Brendan Inns

Managing Director

Brendan is an experienced marketer with a solid background and strong track record in brand management and integrated marketing communications. Formerly group vice president of brand communications for Shangri-La Hotels and Resorts he also held several senior sales and marketing positions with Hyatt International and has over 20 years of experience in Asia having lived and worked in China, Hong Kong, Indonesia and Australia. Brendan is the founder of BRANDVEST Consulting and joined AIM in 2014.

Hayde Ho

Executive Director, China

Hayde is a China media industry specialist and has a wealth of experience across various functions within the publishing field, including marketing and circulation at TIME Magazine, Action Asia and Forbes China. She has been working in the media industry for 30 years and in 2001 moved to Beijing to drive advertising sales for Air China’s inflight and ambient media. In 2009 Hayde founded her own media sales company, Adscore in Beijing, representing local and international media including Cathay Pacific inflight media, Travel & Leisure, and Robb Report China. In 2016, AIM opened in Beijing, incorporating Adscore with Hayde managing the business.

Graham Cheung

Business Director

Graham has a wealth of knowledge and experience with commercial analysis and business development having worked with US and European multinationals in London, New Delhi and Hong Kong. Having spent 15 years in the publishing industry with The Economist Group, the South China Morning Post and Bauer Media, Graham joined AIM in 2015. With his previous financial achievements working with sales, marketing and distribution teams in the media industry, Graham brings a welcome addition to the AIM professional team.

Loesa Lee

Director of Finance & Administration

Loesa is a highly skilled administrator providing corporate functions, systems, financial reports and analysis. Prior to joining AIM in 2008 as director of finance and administration, she worked for 10 years in a Hong Kong listed company for 10 years, first as senior accounting manager and in the last 4 years, as general manager. Loesa was educated in Canada where she worked for 5 years before returning to Hong Kong.

Josephine Leung

Director of Business Development

Josephine has vast, practical experience in programmatic advertising and digital media through her 20 year career in planning & performance roles with several agencies including Ogilvy & Mather, J. Walter Thompson, Starcom Media, and Universal McCann. She has worked with a broad spectrum of clients both locally and regionally and was most recently Business Director at Havas Media International as the account lead for AXA Insurance, Asia Pacific. Josephine also has two years’ of sales management experience in publishing.

Teresa Ngai

Advertising Director

Teresa is a customer focused sales professional with well-rounded experience in publishing from research to sales in various capacities with business-to-business and business-to-consumer publishers including Yazhou Zhoukan (Chinese Asia Week) and Reed Elsevier. She began her career with TIME Inc. in 1992 and joined AIM in 2004.

Soh Liang Liang

Director of Advertising, SEA

Liang Liang is a highly trusted sales professional based in Singapore and previously worked at Mediacorp Pte. Ltd. and Reader’s Digest Asia. Liang Liang’s experience spans over 10 years in China and Singapore, working for the government and public-listed property developers, leading their sales and marketing teams. She has been in the media industry since 1993 and joined AIM in 2005.

Amy Lok

Advertising Director

Amy is a successful sales professional with a genuine interest in helping customers address real needs. Her sales experience covers print and digital media as well as sales team management and gained extensive knowledge in China and Taiwan while working at a senior level with Global Sources. Amy has been in the media industry since 1991 and joined the AIM team in 2006.

Joseph Yap

Director of Advertising, SEA

Joseph is a focused and goal oriented sales leader with a passion for achieving results. He began his career in advertising sales in 1987 with Singapore’s Times Publishing, working on various trade media and directories, then moved on to international media representation in 1992. He co-founded International Media Sales Asia in 1997 and has led the company until 2009 when he joined and integrated his media operation with AIM in Singapore.

Vincent Lim

Associate Director of Advertising, SEA

Vincent has been in the media field since 1994 during which time he has accumulated a wealth of experience across different capacities in the publishing industry. He worked with international media including Newsweek and Forbes, and, more recently as advertising sales at TTG Asia and Business Traveller where he looked after the Singapore as well as the China operations for both print and digital media. He joined AIM in 2015.

Dominic Chan

Senior Advertising Manager

Dominic is an experienced digital marketer with strong ability to grasp new ideas, concepts and technologies. His most recent two positions before joining AIM in 2012 were with Fimmick and Hutchison-Priceline where he was business manager. He was awarded two Digital Campaign Awards at the Hong Kong ICT Annual Awards. Dominic’s knowledge and expertise in digital advertising, social media marketing, personalized and integrated marketing solutions are valuable assets to AIM.

Arthur Au Yeung

Advertising Manager

Arthur has been a sales and business development professional since 2007. He has working experience with different international companies including Zurich, HSBC, Hays, SCMP and iProperty Group before joining AIM in 2015. Arthur was born and raised in Hong Kong of Taiwanese descent and speaks fluent Cantonese, Mandarin and English. Before returning to Hong Kong, Arthur studied and worked in New York.

Edward Lee

Senior Advertising Manager

Edward is responsible for both print and digital advertising sales across local and global platforms in Hong Kong and Macau, especially government and hospitality industry campaigns. Before joining AIM in 2014, he worked in the UK, Japan and the Cayman Islands where he gained valuable experience working in various industries. Edward was raised and studied in the UK.

Icy Cheung

Advertising Manager

Icy is a results-oriented and self-motivated sales professional with a proven track record in the media field. With her in-depth market knowledge, she is dedicated to providing her clients with the best marketing solutions to address their needs. Before joining AIM Hong Kong in 2017, she worked at POAD for three years, where she gained valuable experience in serving some of the most luxurious brands in Skincare and Cosmetic, Fashion and Watches industry.

Katharine Chan

Client Services Director

Katharine is a marketing veteran skilled in customized surveys, custom publishing, digital media, as well as event and competition organizing. Her experience in regional and international media dates back to 1993 when she joined TIME Inc. Katharine then worked at Yazhou Zhoukan (Chinese Asia Week) and was Reader’s Digest Asia for 8 years before joining AIM in 2009.

Rosa Chow

Research & Marketing Director

Rosa is an experienced professional in the publishing industry with skills focused on research and marketing. She joined AIM in 2014 after spending more than 15 years at TIME Inc. in the capacity of marketing / research manager, prior to which she was with Far Eastern Economic Review. Her expertise brings to AIM a new dimension of services on research and marketing for our advertisers and media partners.