Cathay Pacific and Dragonair make up the most valuable and coveted audience in the Asian region and beyond. They are busy international travellers and active consumers who have a rare opportunity to sit back and consume a range of different media.Their above-average incomes and propensity to spend makes this a uniquely attractive audience. Independent readership studies show just how influential they are: the passenger profile outscores other in-flight magazines, regional news and business titles on household income, privilege bank accounts and, of course, frequency of travel. Discovery in-flight magazine consistently ranks number 1 in terms of audience composition across multiple attributes.
Source: Ipsos Affluent Survey Asia Pacific (Q2 2015)
For further details and opportunities to reach more of your highly affluent target audience contact us below at Asian Integrated Media (AIM), Cathay Pacific’s exclusive world-wide media representatives.
Or click the link below to visit our website for details of the various Cathay Pacific and Dragonair media platforms and other titles represented by AIM.
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