Silkroad – Cathay Dragon’s Inflight Magazine
No other airline magazine has a readership as extraordinary as Silkroad, the signature magazine for Cathay Dragon. Every month it communicates directly to more than 867,000 readers from the Asia-Pacific region, 30 per cent of whose primary reason for travel is business. That’s a unique opportunity for advertisers wanting to reach an affluent and mobile business market.
With compelling writing and eye-catching photography, the magazine highlights lifestyle as well as work-related issues, through a business filter. The focus is on contemporary China, especially the metropolitan centres of Hong Kong, Shanghai and Beijing, with all stories run in both English and traditional Chinese.
Cathay Dragon has a fleet of 42 passenger aircraft serving 54 destinations, and around 5,000 total flights per month.
POSSIBLE READERSHIP: 867,000
DISTRIBUTION: Inside seat pockets on Cathay Dragon flights
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